Digital Marketing

Digital Marketing Course Curriculum

·        1 Marketing Basics

·        What Marketing?

·        4 P’s of Marketing

·        Types of Online Business and their Objectives

·        Definitions of Branding, Marketing, Advertising, Promotions and Sales

·        Market Segmentation, Targeting and Positioning. (STP)

·        Real World Case Study Example.

2 Introduction to Digital Marketing

·        What is Digital Marketing?

·        Types of Digital Marketing

·        Digital Marketing Vs Traditional Marketing.

·        Traditional Marketing Funnel.

·        Digital Marketing Funnel

·        What are Impressions?

·        Brand/Product Visibility

·        What is CTR & How is it calculated?

·        What is Traffic?

·        Types of Traffic based on source

·        Types of Traffic based on Audience

·        Difference between targeted traffic & non-targeted traffic

·        Difference between Leads & Sales

·        What is the bounce rate? How to decrease bounce rate?

·        Tips to increase visitor engagement

·        How to convert Traffic into Leads or Sales.

3 Earning Money Online 

·        Different ways to earn money online from websites

·        Different ways to earn money online using videos

·        What is Google Adsense?

·        How to get your website approved for Google Adsense

·        Determining Ad positions and earning money from Adsense

·        How to earn money by Making Videos and uploading them on Youtube Videos

·        YouTube Adsense and tricks to get get your channel monetised

·        Other monetisation methods on Youtube

·        Earning money from Youtube even before YouTube Monetization

·        Earning Money From Affiliate Marketing

·        Step by Step process on how to earn money from Affiliate Networks.

·        More ways to monetise video content online – Skill Share, Udemy & More.

4 World of Web & Importance of website in Digital Marketing 

·        Difference between browsers and Search Engines.

·        What is a website?

·        What do you need to create a website?

·        What are Domain names?

·        What are Domain extensions?

·        How to choose a domain name for your website?

·        How to buy a domain name?

·        What is a hosting space/server?

·        Different types of hostings

·        Which type of hosting to buy?

·        How to choose the best hosting provider?

·        Buying Hosting online.

5 WordPress tutorial and Website Creation  

·        What is CMS?

·        Why WordPress?

·        How to install wordpress on Localhost (Your personal computer)?

·        How to install wordpress on Server?

·        WordPress Dashboard Brief

·        What are Pages?

·        What are Posts?

·        Difference between pages and posts?

·        How to create a Page and a Post?

·        What are categories?

·        How to create categories?

·        How to create different types of menus in WordPress?

·        Different types of Widgets and their usage

·        What is a Theme and Its Importance

·        How to install a theme and activate it?

·        How to choose the Right Theme for your website?

·        What are Plugins? and their Importance

·        How to allow / block the crawling for your website?

·        Page Builder plugins for designing custom pages

·        How to design a home page?

·        How to create a blog?

·        How to create Contact forms and registration forms on your website?

·        How to optimize images on your website?

·        How to Change URL structure for SEO purpose.

·        How to optimize your website for loading fast?

·        How to handle your website security?

·        How to maintain backups for your website?

·        Adding Live chat options to your website

·        List of very important plugins that are must for a website

6 Introduction to SEO

·        What is SEO?

·        Different types of SEO

·        What are the advantages of SEO?

·        Disadvantages of SEO

·        What is SERP?

·        Understand Search Results

·        How does Google work in the backend?

·        What is Crawling?

·        What is Indexing?

·        Rank Math Algorithm and importance of relevance

·        What is Google Sandbox?

·        Does Google Sandbox Exist?

·        Google Algorithm updates.

·        Special note on Panda, Penguin, Hummingbird updates.

·        Note Latest Bret Update & Upcoming Web Vitals Update.

·        Step by Step process on how to do SEO for a new website?

7 Keyword Research

·        What are Keywords?

·        Different types of Keywords for SEO purposes.

·        Differentiating keywords based on user intentions.

·        What is the search volume? and its importance.

·        What are LSI keywords?

·        What are intent defining keywords

·        Difference between money making keywords and informational keywords

·        How to get new keyword Ideas using google

·        Tools to use for more keyword ideas/

·        How to find search volume and tools to use?

·        Keywords Research Process

·        How to find profitable keywords for your business?

·        How to analyse the difficulty of keywords?

·        How to analyse competitor keywords?

·        Deciding on keywords to target.

·        How to create strategies on how to outrank your competitors?

·        Generating content ideas

·        Forming a content framework/blueprint

·        Essential elements that your content should contain.

·        What is Plagiarism?

·        How to check the plagiarism of the content.

9 On- Page Optimization

·        Fundamental ON Page Factors.

·        How to write SEO optimized titles for your web Page/Post.

·        How to write an attractive description to get more clicks.

·        Best practices in writing page/post URLs to rank better

·        How to optimise the different types of Headings

·        The core content optimisation principles.

·        How to use LSI keywords, synonyms and intent words for better rankings

·        Structuring your web page and prioritising content for SEO

·        How to optimize Images on the website for image rankings.

·        Importance of image file name, Image Alt tag and its size.

·        Optimising content for visual search appearance

·        Importance of questioning words & FAQs on your page/post.

·        Importance of videos and optimising videos on the page/post.

·        How to use SEO tools to cross check the on page factors implementation.

10 Technical SEO

·        Basics of Technical SEO

·        Website Structure & navigation optimisation for SEO

·        Indexability of the website.

·        Importance of Internal linking in SEO

·        Impact of Page Speed on SEO

·        Using GTMetrix & Lighthouse for speed reports.

·        Importance of UX Signals for SEO

·        Core web vitals and their importance

·        Robots.txt & Sitemap.xml creation.

·        HTTPS & Website Security

·        Tracking and fixing broken links

·        custom 404 page

·        Importance of mobile responsiveness & mobile compatibility.

·        Touch friendly factors to boost UX and site rankings.

·        Other Technical Aspects to monitor

11 Advanced SEO Techniques

·        What are rich snippets?

·        Different types of rich snippets.

·        How to optimize content for different types of featured snippets.

·        Importance structured data tables on web pages/posts.

12 Off Page Optimization

·        What is OFF Page SEO?

·        Difference between ON Page and OFF Page

·        Why is OFF Page SEO important?

·        Backlinks and their importance

·        What are backlinks

·        Types of backlinks

·        Do.s & Don’ts in Link Building

·        Importance of Anchor text in link building

·        What is domain authority?

·        How to check a website’s domain authority?

·        How to increase a website’s domain authority?

·        What is spam score

·        How to check for your websites spam score

·        Getting High quality Backlinks

·        Email marketing for backlinks

·        Link Building strategies

·        Advanced techniques in Link building

·        Unnatural links and their disadvantages

·        Monitoring Link Profile of your website

·        Maintaining Link health to avoid penalties

·        Process to remove spam links using disavowing tool

·        Establishing Brand Signals to boot rankings

·        EAT & their value

·        Other Key OFF Page techniques

13 Local SEO – Location Based SEO

·        Basics of Local SEO – What, why, how

·        The Map Pack – understanding the local seo results.

·        Keyword Research for Local SEO

·        Create a listing on Google My Business (GMB)

·        Key optimisation factors in GMB

·        Product listing, Services listing in GMB

·        Importance of images optimisation and posts in GMB

·        What are NAP Citations

·        Importance of citations in Local SEO

·        Key local SEO Ranking factors

14 Google Search Console – New Search Central (Former Webmaster Tools)

·        What is Google Search Console?

·        Importance and uses of Google Search Console (GSC)

·        How to integrate your website with GSC?

·        Different types of website verification methods?

·        Setting Geo-target locations.

·        Analysing keywords, their positions and CTR’s

·        Comparing results over time of different keywords

·        Filtering keyword analysis over countries, devices and more.

·        Check for indexability

·        How to request for page indexing

·        How to check for snippets and errors.

·        Fixing crawl errors.

·        Monitor and fix mobile responsive erros.

·        Monitoring and fixing Web load speed issues.

·        Monitoring and fixing page not found errors.

·        How to use GSC for more keyword opportunities and ideas.

15 SEO BONUS MODULE

·        How to earn money from SEO – 3 Case Studies

·        New website SEO step by step process

·        SEO Optimisation checklist

·        Creating SEO Performance reports

·        SEO Site Audits

·        SEO Interview Questions

·        Free SEO tools list

·        Paid SEO tool exposure

·        SEO Ebook & Material

16 Search Engine Marketing / Google Ads (Formerly Adwords)

·        Analysing website traffic Sources/Channels

·        Analysing Audience Demographics

·        Analysing traffic Behavioural flow

·        Analysing traffic location & Languages

·        Goals and Conversions

·        How to set up Goals?

·        Types of Goals

·        How to Integrate AdWords and Analytics accounts?

·        How to set up Filters?

·        How to generate reports in Google Analytics?

·        17 Social Media Optimisation (SMO) & Social Media Marketing (SMM)

 Introduction to Social Media & Facebook

·        Social Media and Its Importance in Digital Marketing.

·        SMM Vs SMO.

·        Introduction to Facebook.

·        Facebook account setup.

·        Facebook for Personal Account and Its Elements.

·        Creating a post.

·        Facebook Page for businesses.

·        Different Types of Business pages offered by Facebook.

·        Profile Pic and Cover photo dimensions for pages.

·        Types of Posts and Statistics.

·        Hashtags and its advantages.

·        Facebook Page Designing.

·        Increasing Facebook followers organically

·        Page management options.

·        Facebook Events creation.

·        Facebook Groups & Types of Groups.

·        Importance and Advantages of running a community on Facebook.

18 Facebook Advertising

·        Introduction to Facebook Advertisements.

·        Difference between Facebook Advertising and Google Search Advertisements.

·        Understanding facebook’s ads account structure.

·        Creating Landing Pages/Funnels for Ads.

·        Important tips and tricks to create successful landing pages/funnels.

·        Understanding Campaign Structure and their objectives.

·        Running Different types of campaigns on Facebook

·        Different types of targeting on Facebook

·        Age, Gender, Location, Behaviour, interest and other demographics based saved audience targeting

·        Other different types of targeting

·        Optimising and Spending controls

·        Ad Copy Creation techniques & Types

·        AdCreatives design & Types

·        Creating and Setting up Pixel

·        Remarketing with Custom Audience

·        Remarketing with Lookalike Audience

·        Metrics & Optimisations.

·        How to handle negative comments on Facebook Ads

·        Scaling Facebook Ads – Scaling with Audience Expansion, Adset Scaling, CBO Scaling, Ad Account, Sniper Method

·        How to work as Freelancer running facebook Ads for clients 

19 Instagram

·        What is Instagram Marketing

·        Why should you use Instagram for your business

·        How to increase followers on Instagram

·        Tips to get good Engagement on Instagram

·        Best Instagram Marketing Tactics

·        Instagram Hashtags

·        Instagram Stories & their importance

·        60seconders on Instagram – Instagram Video Ads.

·        IGTV and its importance

20 LinkedIn Marketing

·        Introduction to Linkedin.

·        Benefits of LinkedIn Network.

·        LinkedIn Profile Creation.

·        Optimizing the profile.

·        Skills and Endorsements.

·        Recommendations on LinkedIn.

·        Adding new connections.

·        LinkedIn Posts.

·        LinkedIn Groups.

·        Finding Jobs on LinkedIn.

·        Creating a business page on LinkedIn.

·        Linkedin business page customization.

·        LinkedIn Page Posts.

·        Retargeting Profile Views

·        Retargeting in Linkedin Marketing

·        Leads Generation in LinkedIn

·        Types of Ads in Linkedin

·        Different types of campaigns and objectives 

21 Twitter Marketing

·        Introduction to Twitter.

·        Twitter for Brand building.

·        Creating a Twitter profile.

22 YouTube Marketing

·        YouTube Marketing Introduction.

·        Creating a Channel on YouTube.

·        Different types of Videos.

·        How to create different types of videos

·        Screen Recording Tools

·        Video Making Tools

·        Video Editing tools

·        How to Upload Videos to Youtube

·        YouTube SEO Ranking Factors

·        Keyword Research for YouTube

·        YouTube Title, description, Tags optimisation

·        How to design attractive thumbnails

·        How to use Playlists.

·        YouTube SEO Tools for Ranking

·        Understanding Copyrights and Spam.

·        Making Money From YouTube

·        YouTube Adsense Monetisation Tricks & Tips

·        Revenue sources other than Adsense

·        YouTube Creator Studio Dashboard.

·        YouTube Analytics

·        YouTube comment moderation.

·        YouTube channel Suspension, Policy Violation rules

23 Affiliate Marketing

·        Introduction to Affiliate Marketing.

·        How Affiliate Marketing Works?

·        Earning Money from Affiliate Marketing.

·        Affiliate Marketing Networks.

·        Affiliate Marketing Niches research

·        Amazon Affiliate Network – Physical Products – India & US

·        Impact Affiliate Network – Digital Products & Services

·        Admitad Affiliate Network

·        Other Popular Affiliate Networks – Click bank, JVZoo, Commission Junction

·        Affiliate Marketing execution & Tips

·        Affiliate Marketing Tools.

·        Best proven strategies to make money from Affiliate Marketing.

·        Live Case Studies.

24 Email Marketing

·        What is Email Marketing?

·        Advantages of Email Marketing

·        Types of Email Marketing

·        Lead generation for List Building

·        Designing Newsletters

·        Generating sales from Email Marketing – Product sales, Affiliate Sales.

25 Freelancing

·        Best Freelancing sites.

·        Creating a profile in Freelancing websites.

·        Applying for work on freelancing websites.

·        Getting Freelance Projects through Social Media 

26 Resources

·        Notes/Material – Ebook

·        Digital Marketing Interview Questions pdf

·        Sample Resumes

·        Paid Plugins and Plugins Access

·        List of the websites to follow for updates

·        List of Websites for SEO Backlinks

·        Access to Private Facebook Group

·        Job Openings updates

26 Certifications

·        Google Ads Search Certification

·        Google Ads Display Certification

·        Google Ads Video certification

·        Google Ads Measurement certification

·        Hubspot Certifications 

Begin your career with Digital Walk!Digital Marketing Course Highlights

·        Trained by Ravi Varma – A Certified digital marketing trainer with 12+ years of experience

·        Live project based learning

·        Assistance on digital marketing case studies

·        Hands On practical skill building

·        Google Ads + Hubspot certifications

·        100% job assistance

·        Digital marketing reading material

·        Resume preparation

·        Digital marketing Internship

We also provide free access to digital marketing tools that are worth $1000 as we believe in providing practical exposure to our students. Some of the tools that we make accessible to our students during the training program are –

·        Brizy Pro
ShortPixel Pro

·        Rank Math Pro

·        Uber Suggest Pro

·        Ahref

·        BCast

·        Vidnami

·        SEM Rush

·        Woo Rank

·        Linguix & Grammarly

·        Alexa

·        Keyword Tool.io

·        Frase

·        InVideo

·        WebSignals

·        Labrika

·        Canva

·        Beacon & Designer

·        Publer

·        VidIQ

·        Mailchimp

·        Social Bee

·        Content Studio

·        Keyword planner

·        Pabbly

·        Botstar

·        Microsoft Clarity

·        Loom

·        Clapboard

·        Kirim Mail

·        Crello